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A holistic approach towards a robust aviation value chain.

Customer Satisfaction

The aviation sector is a vital driver of economic growth and development in our country. It supports trade, tourism, investment, and innovation, creating jobs and income for people. However, to maximize the benefits of aviation, we need to ensure that all actors in the sector work together effectively and efficiently. This means improving the performance of airlines, airports, air navigation service providers, regulators, and other stakeholders, as well as enhancing the coordination and cooperation among them. By doing so, we can build a more resilient, competitive, and sustainable aviation value chain that serves the interests of Curaçao and its people.


The aviation value chain consists of many interdependent sectors, such as airlines, airports, manufacturers, suppliers, and service providers. Each sector relies on the others to deliver value to customers and stakeholders. Therefore, it is important to foster a strong and resilient value chain that can benefit all stakeholders and enhance the overall performance of the aviation industry.


The Aviation Value-Chain
The Aviation Value-Chain

A more collaborative and cooperative environment among the different companies and value chain sectors, as well as a shared vision and strategy for the future of our aviation sector is required.

Some possible actions that companies could take to achieve this are:

  1. Sharing best practices and innovations across the aviation value chain to improve efficiency, quality, safety, and sustainability.

  2. Developing joint solutions and platforms to address common challenges and opportunities, such as digital transformation, customer experience, and environmental impact.

  3. Aligning incentives and interests to create win-win situations and avoid conflicts or trade-offs.

  4. Building trust and transparency among value chain partners to facilitate information exchange and decision making.

  5. Supporting the recovery and resilience of the aviation value chain in times of crisis, such as the COVID-19 pandemic, by providing mutual assistance and flexibility.

As the aviation value chain is only as strong as its weakest link, all sectors that make up the chain have an interest in one another's ability to perform.

As the aviation industry faces unprecedented challenges and it is essential to foster a culture of cooperation and partnership among all aviation stakeholders. The complexity and interdependence of the aviation system require a holistic and integrated approach to address the economic, social, and environmental impacts of air transport. Therefore, collaboration is necessary to expand value creation for all actors within the aviation system, from airlines and airports to regulators and customers.


By working together, we can achieve greater efficiency, innovation, and sustainability in the aviation sector to:


1. improve service and reliability to attract customers.

The customer experience is not fully controlled by the airlines, even though they are the ones who sell the tickets to the passengers. To improve the quality and satisfaction of the customers, the airlines need to work more closely with other stakeholders in the value chain, such as airports, handlers, caterers and so on. These sectors all have an impact on the customer journey and can benefit from a more collaborative approach with the airlines.


2. Pursue opportunities for greater data and insights sharing across the value chain.

To optimize their performance and customer satisfaction, companies within the value chain should leverage the data-rich environment in which they operate. By analyzing and utilizing data from various sources, they can provide more tailored offers to customers, or engage in predictive maintenance to prevent disruptions. Furthermore, greater sharing of data and insights, for instance between airlines, airports, and handlers about expected volumes, could lead to better short-term projections and enhanced operational planning. This would enable them to adapt to changing demand and optimize resource allocation.


3. Remove inefficiencies in the value chain.

The whole chain can benefit from tackling inefficiencies that affect performance. For instance, flight paths that are longer than necessary within regions result in air traffic control inefficiencies, extra fuel consumption, and increased climate impact. Improvement initiatives, such as Open Sky Policy, can help solve these inefficiencies, enhance profitability, and lower CO2 emissions for all participants in the chain.


4. Work together on decarbonization.

Achieving net zero emissions in the airline industry by 2050 is a challenging but necessary goal. It will require substantial investment in new technologies, such as sustainable aviation fuels, electric aircraft, and carbon capture and storage. It will also require collaboration and innovation across the entire value chain.


5. Collaborate to meet the ever-changing demand and customer requirements.

The airline industry has undergone significant changes in response to shifting customer preferences. Instead of following rigid business models, airlines have adopted more hybrid approaches that combine elements of low-cost and network carriers. This allows them to cater to different market segments, such as business and leisure travelers, who may have varying expectations and budgets. To provide consumers with more choices and value, airlines need to collaborate, compete, and innovate in the dynamic market environment.


6. Enhance resilience and robustness.

One way to increase the resilience of the business is to diversify the sources of income and to monitor the expenses closely. This may require expanding the scope of operations within and beyond the aviation sector, through vertical and horizontal integration strategies. The key is not only to pursue growth, but to do so in a profitable and sustainable manner, in order to reduce the vulnerability of the airline industry and the aviation value chain.


The aviation industry is a vital source of economic benefits for our society. To achieve higher returns for its investors that reflect the risks involved, each sector needs to improve its performance and collaborate more effectively with other partners in the aviation value chain. This demands new approaches and innovative solutions across the aviation industry.

PMC Global Aviation

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